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cb4negativematch
Celebird
Presents
cb4negativematch
An App For Negative Match Types
You Build A Shop
To Sell Red Wagons
You Purchase Inventory
And Create a WebSite
To Sell Red Wagons
But Business Is Slow
So You Decide To Advertise
But Not To Just Anybody
You Want To Target Customers ...
Who Are Interested In ...
Red Wagons
So You Buy Ads ...
Google AdWords Ads.
Google AdWords is an ad auction ...
Where you bid on ads ...
Like: Little Red Wagons.
If you win the auction ...
Your ad is displayed.
If people click on your ad ...
You pay Google.
People Search The Web
People search for
Plastic Wagons
Google Shows Your Ad
For: Little Red Wagons
Because Plastic Wagons
And Litte Red Wagons
Have
WAGONS
in common.
So People Click on Your Ad
And Enter Your Shop
But you don't sell plastic wagons!
So, they exit your shop
But, you still Pay Google
That's what they call ...
irrelevant traffic ...
and a waste of money.
The answer is ...
Stop people who are looking for ...
plastic wagons ...
from seeing your ad ...
and entering your shop.
The answer is ...
Negative Keywords
But Negative Keywords ...
Can be confusing
They even have 3 different types
And if used improperly
can stop interested customers
from Seeing Your Ad
cb4negativematch
Can help you better understand
Negative Keywords
And Their Impact
On Your Advertising
Credits
Celebird
http://www.celebird.com/
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