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pla
pla-feed-processflow
Celebird Support Resources
Legacy PLA Process FLow
Product Listing Ad Process Flow
Items begin their journey on the Google Merchant Center Account.
Items are submitted to Google Shopping -- typically using a feed.
Items are checked against AdWords rules and quality policies.
The website is checked against AdWords rules and quality policies.
The Merchant-Center account is assumed to be linked to the AdWords account
Items continue their journey on the linked Google AdWords Account.
AdWords filters and product-targets attempt to match the item (attributes) within the feed.
AdWords product-target bids are placed on the matched items.
AdWords matched items, with bids and quality scores, are made available to compete in the Product-Listing-Ad auctions.